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# Disc length: 4075 seconds
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# Processed by: cddbd v1.5.2PL0 Copyright (c) Steve Scherf et al.
# Submitted via: CDex 1.51
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DISCID=860fe909
DTITLE=John Cummuta / The Wealth Machine - CD7
DYEAR=2003
DGENRE=Speech
TTITLE0=Keeping your sales letter personal
TTITLE1=Developing your USP
TTITLE2=Selling benefits, not features/ the offer
TTITLE3=Layout, design, headlines, postscripts, copywriting
TTITLE4=Editing and rewriting
TTITLE5=Positioning, deadlines, objectives
TTITLE6=Jargon, humor, repetition and style
TTITLE7=Telemarketing
TTITLE8=In-house telemarketing vs. outside services, lists and other tips
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